I've tried to be more intentional in the chores I do, mostly for her, and how I do them.  It appears my wife likes pillows on the bed, not just those for sleeping but apparently just for show.  The growth in number over time has lead me to believe more is better.  I want her to be as happy as possible so to me that means as many pillows as possible.  Not sure if I'm doing this right or not as she did notice I made the bed but strangely wasn't more happy about it than usual as I'd hoped.