It's not the brand I'm flogging GW, but the method.
Maybe my bad but I'm sure many others do the same as me. No matter what brand I use I often find that if I cut a piece of tape off with the backing and apply it, I find it hard to get a fingernail under the backing to lift it off... and if I used a blade, I often pick up the 2 layers. Maybe better i's than u may make it a tad easier for me.
Even the cheapest tape has sufficient holding power against lateral movement (like routing templates). The better the tape, the harder it is to remove, unless you want to use it multiple time... then it's usually on the last multiple use that it becomes easy to remove.
If your first cut is too short... Take the second cut from the longer end... LBD