You might say I'm a fan of Odie's. It's amazing stuff. The key to working with Odie's is that it doesn't form a film. They argue that that's a feature, since there's no film to become damaged like varnishes, etc. It does give the wood a beautiful finish and it feels nice to the touch.
One effect of that lack of film is that the sheen is determined by what grit you sand to. The higher you go in grit, the higher the sheen. I would never sand past 180 or 220 for most finishes, but for Odie's I go to 400 using my LS 130 linear sander, and buff the finish with a polisher using a lamb's wool pad. Buffing is critical for a good finish with Odie's. You can go with their videos and use elbow grease and terry towels, but I like the results I get with an orbital polisher.
I apply it just like I do with Osmo, using a white non-woven pad to really work it into the wood. A little goes a very long way.
Half of what we read or hear about finishing is right. We just don’t know which half! — Bob Flexner